Question

John is a subunit manager at a large consumer packaged goods manufacturer. Every year, he and the managers of the other subunits determine how much is needed to achieve their objectives, and the amounts are then combined to establish the total marketing budget. This is an example of _____ budgeting.

Answer 1

Answer:

Bottom-up.

Explanation:

Bottom-up budgeting is a budgeting method that starts at the department level to the top level. Each department within the organization is required to compile a list of the things it needs, the projects it plans to carry out in the next financial period, and the cost estimates.