Answer:
overcoming reservations
Explanation:
From the question we are informed about Pat who was talking with his customer about the new accounting system, his customer mentioned that she thought the new system was not going to fit into their budget. Pat explained that once her people were trained on it, it would require less time to process orders, and therefore save her money in payroll. The part of the sales presentation demonstrated in this case is an example of overcoming reservations.
Sales presentation can be regarded as sales pitch and it's a selling technique which can be explained as line of talk which is an attempts of persuading someone or something, using a planned sales presentation strategy of particular product/service which is been designed to initiate as well as close a sale of that particular product or service, example of this is overcoming reservations which is a method of persuading customers.
Difficulty hiring and keeping good employees
They talk about it in the video
Answer:
<h2>Under FOB destination contract,the monetary transaction from the shipment delivery of not officially recorded by the seller until it is finally delivered to the buyer at the delivery point.Hence,the correct answer is option a. or True.</h2>
Explanation:
The FOB destination contract does not officially recognize the completion of any shipment or transactions associated with it until it is handed over the to the buyer at the delivery point.While the good/s or shipment is in transit,the tile remains with the seller until it is finally handed over to the buyer,when the tile passes to the buyer.Now,at the delivery point when the buyer actually obtains the product or shipment and officially claims the title,the transaction can be considered to be officially completed and approved.At this point only,the seller can officially record any monetary transaction or revenue generated by the sale of the concerned good or shipment.
When trying to purchase an item with a high value
Answer:
Answer to each part of the question is given below separately under specific headings with detailed explanation.
Explanation:
<u>a) Branding strategy recommendation</u>
The branding strategy they should opt is a multi-branding strategy, in which a company's objective is to market more than one product and/or brand under the same hood in order to increase their overall market share. This strategy is somewhat used by other known car manufacturers such as Toyota (Lexus), Honda (Acura) etc.
<u></u>
<u>b) Branding strategy trade-offs</u>
The trade-off with this strategy is that the attention of Ferrari would be diverted from their main market segment and therefore, they will not be providing new products to the luxury market.
This will give the other companies in the same market segment the opportunity to increase their market share in the same segment.
<u>c) Opinion on the trading-down strategy</u>
It is fairly a risk for Ferrari to opt for the trading down strategy. This is due to the fact that their main market and objective is the luxury market to buy their expensive cars. Focusing on the new strategy could hurt their brand equity and this may impact their loyal buyers.
However, such could be avoided if they market this strategy with a foreign brand name and promote the name under the Ferrari hood by saying that the foreign brand has been designed by the Ferrari. Keeping the original Ferrari name and objective separate from this brand.
