Market penetration achieves company growth by increasing sales of current products to current market segments without changing the product.
<h3>What is market penetration?</h3>
In economics, the term market penetration is used to denote the extent to which the people in the market would recognize and also have to buy a particular product. It is the successful selling of the product in the market by the produces to the consumers of the product.
Hence we can say that Market penetration achieves company growth by increasing sales of current products to current market segments without changing the product.
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Answer:
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Explanation:
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Answer:
a. 80,000 units
b. 95,000 units
Explanation:
The computation is shown below:
a.The anticipated break-even sales (units) is
As we know that
Break even point in units = Total fixed cost ÷ Contribution margin per unit
= $27,600,000 ÷ $345
= 80,000 units
Where,
Contribution margin per unit = Selling price per unit - Variable cost per unit
= $1,150 - $805
= $345
b. The units for realize operating income is
Unit sales for target profit = (Fixed expense + Target profit) ÷ Contribution margin per unit
= ($27,600,000 + $5,175,000) ÷ $345
= $32,775,000 ÷ $345
= 95,000 units
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