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Olenka [21]
4 years ago
13

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist:

(1) exporting; (2) licensing; (3) __________; and (4) direct investment.
Social Studies
1 answer:
inysia [295]4 years ago
3 0

Answer:

(3) Joint venture

Explanation:

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) <u>joint venture</u>; and (4) direct investment.

Joint venture refers to <u>an association that occurs between two companies that are usually located in different countries, in which they combine marketing strategies in order to increase their revenues and enter the global marketplace.</u>

An example is the joint venture of General Motors–Suzuki. This "alliance" was <u>extremely beneficial for both companies</u>, as it allowed Suzuki to access both American and European markets, while General Motors employees learned important Japanese manufacturing methods.

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