Question

Centrum vitamins segments its line of vitamins based on gender and age group (e.g., one line of vitamins is for men over the age of 50). this is an example of market segmentation based on variables of

Answer 1

The segmentation that Centrum Vitamins is using is segmentation by demographics.

Demographics refer to characteristics of a population that can be measured or categorized. Some examples of demographics include race, gender, age, household income, religion, and educational backgrounds. In th

e question, Centrum Vitamins are using two demographic components to determine its product segmentation: age and gender.