All categories

2 years ago

Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?.

1 answer:

3 0

Price is the element of the marketing mix that corresponds to what the buyer gives up in the marketing exchange.

<h3 /><h3>What is the marketing mix?</h3>

They are the set of activities performed by marketing to promote a product or service and increase the profitability of a company. The four Ps of marketing are:

Product
Price
Place
Promotion

Therefore, the objective of the marketing mix is to increase the value of the brand and its positioning through the creation of value for the consumer.

Find out more about marketing mix here:

brainly.com/question/859394

#SPJ1

You might be interested in

What are yeezys made out of?

REY [17]

Feminist's tears........

7 0

3 years ago

Read 2 more answers

Yard Tools manufactures lawnmowers, weed-trimmers, and chainsaws. Its sales mix and unit contribution margin are as follows.

Firlakuza [10]

Answer:

Lawnmowers= 45,726

Weed-trimmers= 114,314

Chainsaws= 68,589

Explanation:

Giving the following information:

Sales Mix - Unit Contribution Margin

Lawnmowers 20 % $34

Weed-trimmers 50 % $24

Chainsaws 30 % $37

Yard total has fixed cost of $6,836,000

Based on the weighted average sales participation and the unit contribution margin, we can calculate the weighted average contribution margin for the whole company. We need it to calculate the break-even point in units.

Break-even point (units)= Total fixed costs / (weighted average selling price - weighted average variable expense)

Weighted average contribution margin= sales participation per product* unitary contribution margin

Weighted average contribution margin= (0.20*34) + (0.5*24) + (0.3*37)= 29.9

Break-even point (units)= 6,836,000/ 29.9= 228,629 units

<u>Now, we can calculate the required units for each product:</u>

Lawnmowers= 0.20*228,629= 45,726

Weed-trimmers= 0.50*228,629= 114,314

Chainsaws= 0.3*228,629= 68,589

4 0

4 years ago

What is a hot question? And why are they all really old? Like from last year?

Liula [17]

R u hot that's a hot questions

4 0

4 years ago

Consider this mission statement: "To make the world a bright clean place by making our products a household name worldwide." Thi

S_A_V [24]

It's an example of an advocacy mission statement. An advocacy is where a person or a group of people are working for a certain cause or certain goal that would help benefit many. Often advocacy groups promote awareness about the environment, healthful living, and generally a world of positive co-existence.

6 0

3 years ago

Read 2 more answers

In setting prices for products and services, managers may attempt to charge what the customer is willing to pay however, too hig

avanturin [10]

In setting prices for products and services, too high a price may <u>A. deter a customer</u> from purchasing a product, causing them to seek alternatives.

<h3>What are the factors involved in setting prices?</h3>

When setting prices of goods and services, managers should consider these factors:

Production costs
Organizational goals
Marketing Objectives
Marketing Mix Strategy
The Market demand
Competitors' costs, prices, and offers
Price and Value perception of consumers.

<h3>Answer Options:</h3>

A. deter a customer from purchasing a product and seek alternatives

B. decrease a competitor's market share

C. indicate supply is too plentiful

D. increase demand and demand for the product.

Thus, in setting prices for products and services, too high a price may <u>A. deter a customer</u> from purchasing a product, causing them to seek alternatives.

Learn more about price setting at brainly.com/question/2597371

#SPJ12

5 0

2 years ago