I think that is personification as you are giving a non living thing a living trait, if I'm wrong correct me.
Notice how the word soliloquy is a bit like the word 'solo'. This is basically what it is: a solo in drama, where somebody is projecting their inner thoughts. This gives the audience direct access to the character's feelings.
It symbolizes people spending money on stuff online, making companies grow and gain more money, People become addicted to shopping online and wasting money. They are supporting companies.
Answer:
The answer is the first one