Question

Analytical CRM systems are the input for operational CRM systems. True False

Answer 1

Answer: False

Explanation:Customer relationship management (CRM) is the management system for improving of the business ethics like relationship with customers and interactions etc.Analytical CRM is the analysis system for the customer data.Operational CRM consist of the business process in the front office phase and thus taking care of the customer.

Both the CRM system are considered equal in their operation. Generally, operational CRM helps in contributing to the analytical CRM as the input .So, the statement given is false.