Companies themselves are inviting consumers to play a more active role in shaping products and brand content through consumer-generated marketing.
<h3>Who is a consumer?</h3>
A consumer is the end-user of the product. He is one who utilizes or consumes any goods and services. All consumers can be customers but all customers can not be consumers.
User-generated information, such as blog posts and product evaluations, is used in consumer-generated marketing (CGM). It is a low-cost marketing method. The affordability and ease of creation are the main benefits of this kind of marketing.
Companies invite consumers to provide their feedback and reviews which acts as brand advertising for their organization with the help of blogs and organizing contests for them.
Learn more about brand, here:
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In easier words it means the supernatural cannot be evil nor it cannot be good
From what I can tell, there was a battle in Scottland. Macbeth and his army had won the battle. On the way back from the battle, Macbeth had encountered some witches who then proceeded to tell him he will become King. After returning, King Duncan (considered very nice especially for being a king) promoted him to Thane. But overcome with greed Beth started thinking about what the witches said and started to fantasize about killing the king. The King hosted a party for Beth's promotion at Beth's house. Macbeth's wife then heard about the "prophecy" and tried to convince Macbeth to kill king who then proceeded to do as told. At the end of the story Macbeth killed the current King out of greed.
