Answer:
point-of-purchase advertising.
Explanation:
In this scenario, Brad is contacting each of his grocery and convenience accounts with an opportunity to install an end-of-aisle display with graphics of the Super Bowl teams and a display of several varieties of chips.
Hence, this is known as point-of-purchase advertising, a type of trade-oriented promotion.
A point of purchase advertising can be defined as a marketing strategy used by retailers, which typically involves the placement of end user goods e.g graphics of the Super Bowl teams strategically placed in a supermarket aisle for retail customers.
Answer:
b. The most likely explanation for an inverted yield curve is that investors expect inflation to decrease
Explanation:
I have attached an image which plots the behavivour of a yield curve and inflation in a same period. As you can observe, there is an indirect relation between boths curves.
Answer: Broker
Explanation: An insurance broker is a person or group of persons who have the legal authority to trade or manage insurance policy of his or her clients. A broker advices the policy holder on necessary actions to take.
Under the California code insurance brokers are not permitted for life and health insurance policy.
An insurance broker is acting as a third party to his or her clients.
Answer:
what is your question though? I don't understand
Answer:
D. Switching cost strategy
Explanation:
The software manufacturer has incorporated the use of switching cost strategy by making it difficult for customers to substitute their software product for another.
Switching costs: it is also known as switching barrier. This is a the cost incurred by the customer as a result of changing brands, product, services or suppliers.
The higher the cost of switching; the lesser a customer would be willing to switch between brands, the lower the switching cost; the higher the customer would be willing to switch between brands.
Switching cost includes:
• Psychological cost: This is the cost of a customer deciding whether the new product or services would be better than the old product
• Effort-based cost: This refers to the effort a customer will put in while switching brands such as the paperwork involved.
• Time cost: The amount of time used while a customer is switching product
Strategies used by firms to discourage its customers from switching
1. Charging a high cancellation fee for service cancellations.
2. Adopting a lengthy cancellation process for service cancellations.
3. Requiring significant paperwork for service cancellations.
