Question

In the real world of brand recognition and popularity, _______ accounts for the fact that mediocre products and services often trump quality.
a. lower cost
b. perception
c. consumer preference
d. foolishness

Answer 1

Since they are talking about brand recognition and popularity, I would say C. Perceptions accounts for mediocre products trumping quality.  People go with the product they know or they think more people are using because it is perceived as a better product even though it may not be.