Question

A differentiated product is a product that: a. always costs more than rival products. b. is offered free of cost on purchase of a company's standard product. c. has a greater resale value than rival products. d. always costs less than rival products. e. provides greater reliability than rival products.

Answer 1

Answer:

Option E Provides greater reliability that the rival products

Explanation:

The reason is that differentiation brings uniqueness in the product which the very few rivals that negligible in amount can match. The example includes Mercedes pursue differentiated strategy and the number of firms that can match its differentiation at a competitive price are very few which includes BMW, Ford and Electric Motors whereas in India the only comply that can match its innovation is BMW. Likewise in many other countries Mercedes is always priority of customers because of its brand recognition and creates a perception of great personality of the owner of the car. Thats the reason why in many countries the President and state guests are received in Mercedes.