Question

Why would an advertiser use a mixed-media approach? It is less expensive than a homogeneous media mix It gives more exposure than a heterogeneous media plan It is easier to schedule than any other type of media mix It produces an effect where the sum of the parts is greater than that expected by adding the individual parts It produces a homogeneous effect, which reflects the segmentation variables of the targeted audience?

Answer 1

I think the correct answer would be the third option. An advertiser would use a mixed-media approach because it would produce an effect where the sum of each part is greater than that of the individual parts. This approach involves the use of different and unique media techniques.