The Children’s Advertising Review Unit (CARU) is the unit by the FTC and BBB which regulates advertisements targeted at children. The The Children’s Advertising Review Unit (CARU) has two main missions. First, it protects children from deceptive or inappropriate advertising. Second, it ensures that data collected from children is used in an appropriate manner. These measures are designed to take into account the fact that children can be impressionable and vulnerable, and therefore, require adequate protection.
