Question

Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. Mrs. Clinton periodically presented her message in the form of highly structured "town hall" meetings with voters. From a marketing perspective, these town hall meetings, illustrate the ____________ component of the marketing mix.

Answer 1

Answer:

Promotion component of the marketing mix.

Explanation:

The marketing mix refers to the techniques that a company uses to promote its brand or product in the market. Its involves Price, Product, Promotion and Place. Mrs Clinton uses an aspect of promotion for election campaign.