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lys-0071 [83]
3 years ago
12

Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of

influence on decisions for each of the following:_________.
A) Brand of toothpaste.
B) Purchase of a hybrid car.
C) Purchase of breakfast cereal.
D) Becoming a vegetarian.
E) Choice of a computer tablet such as the iPad.
Business
1 answer:
Sergio039 [100]3 years ago
4 0

Answer and Explanation:

A. Toothpaste brand: Toothpaste is a commonly used, inexpensive, and very popular product. These decisions are governed mainly by the reference group such as family , friends or primary group with whom a student has regular face to face experiences. Hence the purchase decision is affected by a low degree of comparison community.

B. Buying a hybrid car: A hybrid car is sometimes described as expensive and luxury products. It's moreover a non-necessity commodity for a college student. These decisions are therefore usually affected by secondary community. And a high degree of control in the comparison community will only inspire a student to buy a car.

C. Buying cereal for breakfast: This is a simple requirement of a lifetime. Therefore, even without consulting any reference group a student can buy such product. Often such transactions are rules by family group control. So it needs a low degree of control.

D. Becoming a vegetarian: It takes a high degree of influence and motivation to become a vegetarian.

Thus the aspirational group influences a student. So they opt for vegetarianism to become part of such a community. Such decision taking involves a high degree of control.

E. Option of a computer tablet like the iPod: these products are a luxury commodity sold at regular prices. Typically refer to their families , friends, magazines before making a purchase student to get an idea about the output and price of these products. These goods are the weak product with a strong brand and a strong purchase is controlled by a strong reference community impact.

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Cusic Industries had the following operating results for 2019: sales = $34,621; cost of goods sold = $24,359; depreciation expen
Stolb23 [73]

Answer:

a. $1,132.50

b. $9,884.50

c. $10,586

d.1 $2,725

d.2 - $4,363.50

Explanation:

a. The computation of the net income is shown below:

= Sales - cost of good sold - depreciation expense - interest expense - income tax expense

= $34,621 - $24,359 - $6,027 - $2,275 - 377.50

= $1,132.50

The income tax expense

= ($34,621 - $24,359 - $6,027 - $2,275) × 25%

= $377.50

b. The operating cash flow is shown below:

= EBIT + Depreciation - Income tax expense

where,

EBIT =  Sales - cost of good sold - depreciation expense

       =  $34,621 - $24,359 - $6,027

       =  $4,235

And all other items would remain same

Now put these values to the above formula

So, the value would equal to

= $4,235 + $6,027- $377.50

= $9,884.50

c. Computation of the cash flow from assets for 2019 is shown below:

= Operating cash flow - net capital spending - changes in working capital

where, net capital capital = ending fixed assets - beginning fixed assets + depreciation

= $24,529 -  $19,970 + $6,027

= $10,586

Changes in working capital = (ending balance of current assets - ending balance of  current liabilities) - (beginning balance of current assets - beginning balance of  current liabilities)

= ($8,702 - $4,700) - ($7,075 - $4,010)

= $4,002 - $3,065

= $937

Now put these values to the above formula  

So, the value would equal to

= $9,884.50 - $10,586 - $937

= - $1,638.50

d.1 The computation of the cash flow to creditors is shown below:

= Interest expense - ending balance of long term debt + beginning balance of long term debt

= $2,725 - 0 + 0

= $2,725

d.2 The computation of the cash flow to stockholder is shown below:

= Cash flow from asset - cash flow to creditors

=  - $1,638.50 -  $2,725

= - $4,363.50

6 0
3 years ago
The relationship between financial leverage and profitability Pelican Paper, Inc., and Timberland Forest, Inc., are rivals in th
OLEGan [10]

Answer:

Pelican Paper, Inc., and Timberland Forest, Inc.

Financial leverage and profitability Ratio Analysis

A. Computation of debt and coverage ratios:

1. debt ratio  = Total debt to Total assets x 100

Pelican = $1,000,000/$10,000,000 x 100

= 10%

Timberland =v$5,000,000/$10,000,000 x 100

= 50%

2. times interest earned ratio = EBIT/Interests

Pelican = $6,250,000/$100,000

= 62.5 times

Timberland = $6,250,000/$500,000

= 12.5 times

A discussion of their financial risk and ability to cover the costs:

Pelican Paper's financial leverage is 10% compared to Timberland's 50%, showing that debt creditors finance and lay claim to half of the company's assets.  This is very high and not attractive to potential investors and creditors.  Timberland has already hampered its ability to borrow more as it is highly leveraged.  Whereas Pelican Paper can meet its debt obligations and pay its interest expenses 62.5 times from current earnings, these pale in comparison with Timberland's 12.5 times, further jeopardizing its opportunities for more debt financing.

B. Calculation of the profitability ratios:

1. Operating profit margin  = EBIT/Sales x 100

Pelican Paper = $6,250,000/$25,000,000 x 100 = 25%

Timberland = $6,250,000/$25,000,000 x 100 = 25%

2. Net profit margin  = (EBIT less Interest)/Sales x 100

Pelican Paper = ($6,250,000 - $100,000)/$25,000,000 x 100

= $6,150,000/$25,000,000 x 100 = 24.6%

Timberland = ($6,250,000 - $500,000)/$25,000,000 x 100

= $5,750,000/$25,000,000 x 100 = 23%

3. Return on total assets  = EBIT/Total Assets x 100

Pelican Paper = $6,250,000/$10,000,000 x 100

= 62.5%

Timberland = $6,250,000/$10,000,000 x 100

= 62.5%

4. Return on common equity = Earnings available to Common Stockholders/Equity x 100

Pelican = $3,690,000/$9,000,000 x 100

= 41%

Timberland = $3,450,000/$5,000,000 x 100

= 69%

A discussion of their profitability relative to one another:

The two companies make the same level of operating profit margin at 25%, but Pelican's net profit margin of 24.6% is better than Timberland's 23%.  They show that Pelican's management has better ability to control expenses than Timberland's.

The returns on assets are similar for both companies, but Timberland performed better than Pelican Paper in terms of the return on equity.  This shows that Timberland with ROE of 69% is making larger returns for its common stockholders than Pelican because it is leveraging debts, whose interests are tax-deductible, and also using less equity in generating the returns.

C. The larger debt of Timberland has made it more profitable than Pelican Paper because the debt interests are deductible from EBIT before tax expense is computed and it reduces the tax burden for the company, thus making it to pay less tax and saving more profits for distribution to its stockholders.

However, this higher return to the investors in Timberland also comes with higher risks, as the investors are exposed to debt risks, higher pressure to satisfy debt creditors, heightened interference and oversight from creditors since they own half of the assets of the company, and an increased threat of business takeover in case of debt default.

Explanation:

a) Data:

Items                        Pelican Paper, INC    Timberland Forest, INC

Total assets              $10,000,000               $10,000,000

Total equity                  9,000,000                   5,000,000

Total Debt                     1,000,000                   5,000,000

Annual Interest                100,000                      500,000

Total Sales                 25,000,000                25,000,000

EBIT                              6,250,000                  6,250,000

Earnings available for  common

stockholders               3,690,000                   3,450,000

b) Ratio computation and analysis help companies to compare their performances and positions with competitors.  They can spot risks facing a company and even point out ways to address such business risks.

8 0
3 years ago
Esquire Comic Book Company had income before tax of $1,000,000 in 2016 before considering the following material items:
Ganezh [65]

Answer:

                    Esquire Comic Book Company

                               Income Statement

               For the Year Ended December 31, 2016

Operating income                                                $1,000,000

<u>Restructuring costs                                                 ($80,000)</u>

Income from continuing operations b/ Taxes      $920,000

<u>Income tax expense                                              ($368,000)</u>

Income from continuing operations                                        $552,000

Discontinued operations:

  • Operating income                                         $500,000
  • Loss on disposal                                          ($350,000)
  • <u>Income tax on discontinued operations      ($60,000)</u>

Income from discontinued operations                                     $90,000

<u>Net income                                                                               $642,000</u>

Explanation:

Income from discontinued operations must be reported separately, but any restructuring costs must be included as operational expenses.

8 0
3 years ago
XYZ​ firm, the leading producer of leather goods in its country is planning to expand its business. Industry experts identify As
melisa1 [442]

The correct answer would be option D, India has high import tariffs.

Mark feels that Darren is too optimistic and that this venture may not turn out to be as profitable as Darren expects it to be. Darren's view is based on the assumption that India has high import tariffs.

Explanation:

When companies import or export products in or out of the country, they are usually charged with a duty which they have to pay on the import or export of the products. This is called as the Tariff.

While considering the export of a product to another country, the import tariffs of that other country has a pretty much impact on the profits of that company's Sales. Higher the tariffs, lower the profits and vice versa.

So when Mark wanted to export his product to India, Darren was with the view that India has high import tariffs which will restrict them to have huge profits of exporting their product.

Learn more about import export tariffs at:

brainly.com/question/6869228

#LearnWithBrainly

7 0
3 years ago
Land's End allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer
antoniya [11.8K]

Answer: Micromarketing.

Explanation:

Micromarketing is applied by Land's end clothing company, where different tiny sections of a market are being targeted by the clothing designs and sizes produced. Micromarketing is form of marketing, where a smaller section of a large market is a company's target for sales.

6 0
3 years ago
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