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zhuklara [117]
3 years ago
14

Piper Corporation makes aircrafts. It produces several different planes for three categories of customer: Professional, Personal

, and Trainer. What type of targeting strategy is Piper using?
a. demand positioning.
b. concentrated targeting.
c. un-differentiated targeting.
d. multi-segment targeting.
e. market differentiation.
Business
1 answer:
Mashcka [7]3 years ago
5 0

Answer: (D) Multi-segment targeting

Explanation:

 The multi-segment targeting is one of the type of marketing targeting strategy in which an organization is basically decided for providing an effective benefits and offers to each segments in the multi-segment.

The main objective of the multi-segment targeting is that it helps in increase the overall productivity by maximize the sales.

The multi-segment targeting is also known as the differentiated marketing in which the company gains some profit from the consumers.

According to given question, the piper corporation chose the three main specific type of market for targeting the different types of characteristics in an organization.  

 Therefore, Option (D) is correct answer.

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Business employees calculated that the expense to produce an additional cell phone is $50. This monetary amount represents a ___
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<span>Business employees calculated that the expense to produce an additional cell phone is $50.

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3 years ago
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How does the relationship between risk and expected return serve to allocate capital in a market?
Arte-miy333 [17]

The relationship between risk and expected return serves to allocate capital in a market. Investors want to maximize return for a given level of risk, so capital flows to its most efficient use.

There is a positive correlation between the level of risk taken and the level of return expected. The greater the risk, the greater the expected return and the greater the likelihood of suffering a large loss.

The relationship between risk and expected return is called the risk-return relationship. This is a positive relationship because the more risk you take, the higher the required return that most people demand. Risk aversion describes a positive risk-reward ratio.

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7 0
2 years ago
A gas company in Massachusetts charges $1.30 for 15 ft3 of natural gas (CH4) measured at 20°C and 1.0 atm. Calculate the cost of
Vesnalui [34]

Answer:

$0.0224

Explanation:

First, determine the amount of heat required to raise the temperature of 450 mL water from 20°C to 100°C.

density of water = 1 g/mL  

Use = AH = m(AT)Cp

AH (delta H) = amount of heat required

m = mass of water = 450 mL: (1g/mL) = 450 g

AT(delta T) = temperature difference = 100 - 20 = 80 °C

Cp = specific heat of water (from a table) = 4.18 J/g °C

So,  

AH  = 450 (80) (4.18) = 150 480 J = 150.48 kJ

Second, determine the heat ACTUALLY required

Since 50 % of heat produced (from combustion of methane) are used for water,

heat ACTUALLY required = 2 x 150.48 kJ = 300.96 kJ

Third, determine the amount of methane in the supply (in mole)

Assume ideal gas,

PV = nRT

P = 1.0 atm

V = 17 ft3 = 481.38 L

T = 20 + 273 = 293 K  

R = 0.082 1 L atm K−1 mol−1

n = PV/RT

so,

n = (1 x 481.38)/(293 x  0.0821) = 20.011 mol

Interpretation: 17 ft3 of methane supplied is equivalent to 20.011 mol methane (17 ft3/20.011 mol)

Fourth, determine the heat produced from combustion of methane

The combustion of methane gas is represented by the reaction:

CH4 (g)  +   2 O2 (g) CO2 (g)  +   2 H2O (g)  

heat of combustion =

[heat of formation of CO2 (g) + 2 x heat of formation of H2O (g)] -

[heat of formation of CH4 (g) + 2 x heat of formation of O2 (g)]

From the standard table:

= [ -393.5 kJ + 2x(-241.8 kJ)] - [-74.8 kJ + 2x(0 kJ)]

= - 802.3 kJ  

Interpretation: The combustion of 1 mole of methane produces 802.3 kJ, otherwise known as molar enthalpy (-802.3 kJ/mol)

Fifth, determine the amount of methane required from energy requirement for heating water

heat required = 300.96 kJ

So,  

methane required = 300.96 kJ (1mol/ 802.3 kJ) =  0.3751 mol

Sixth, determine the volume of methane required

Volume methane required = 0.3751 mol (17 ft3/20.011 mol)

= 0.3186 ft3

Finally, the cost required at price rate $1.20/17 ft3

Cost of methane =  0.3186 ft3 ($1.20/17 ft3) =  

$0.0224

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4 years ago
The Mega-Bank is considering either a bankwide overhead rate or department overhead rates to allocate $135,000 of indirect costs
siniylev [52]

Answer:

The Mega-Bank

The amount allocated to the Commercial Department is:

= $324,810.

Explanation:

a) Data and Calculations:

Indirect costs = $410,000

Department     DLH    Loans Processed     Direct Costs

Consumer     16,000            650                   $350,000

Commercial    7,000            400                   $250,000

Total             23,000          1,050                   $600,000

Allocation Bases:

Bankwide rates:

DLH = $410,000/23,000 = $17.83

Loans processed = $410,000/1,050 = $390.48

Commercial Department Allocated Costs:

Cost to process loans = $500 * 400 = $200,000

Cost based on DLH = $17.83 * 7,000 =     124,810

Total costs =                                            $324,810

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The situation may be disturbing, but solutions should not usually be based on emotion. Your first interpretation of the situation may not be the only valid view.

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Bad news can be effectively clarified and explained by communicating it directly. D. Verbal communication of bad news includes instructions for later reference by the recipient of the bad news.

It's important to be open, honest, and empathetic. Provide all the facts you have and give your employees the time they need to digest the news and ask questions. Guarantee that you will do your best.

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2 years ago
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