Question

Using the consumer products classification system, which of the following is true of the marketing mix factors for a convenience product?
a. It is generally high priced.
b.The seller's image is very important.
c. It has a long distribution channel.
d. Its number of sales outlets tends to be very few.

Answer 1

Answer:

The correct answer is C

Explanation:

Consumer products classification system is a system or a model which is presented in the most of the principles of marketing in the product mix. This model simplifies the consumer products into 4 categories.

So, the factor of marketing mix which will convenience product is the one which has the long channel of distribution, as it will help in reaching the product to the buyer.