Question

Based on your reading of the following, choose the best answer. A camera company markets a new digital camera by using different types of ads in different time slots on the radio and television, and the content of the ad differs with regard to the benefit that is being touted according to the age group likely to see or listen to the ad. What type of target marketing is the company doing?A. Differentiated marketingB. Concentrated marketingC. Niche marketingD. Micromarketing

Answer 1

Answer: A)

Explanation:

That company is practicing Differentiated marketing. That kind of marketing is targeting the age group of people that will listen, see or read it.

• For example, they can make one advertising for the newspaper and some newspaper are often read-only by one or two target groups, for example, people from 50 age to age 70, and that camera company will make advertising that can attract particularly them. They can also make advertising for Instagram that is often affecting people that are young.