The major levels of intensity at which a company can choose to distribute its products are __________ distribution.

Business

1 answer:

Angelina_Jolie [31]3 years ago

5 0

Answer:

Exclusive, selective, intensive

Explanation:

When a company markets its products it needs to choose carefully how it will distribute its products most effectively.

There is need for consideration of the cost and benefit associated with a level of distribution intensity because each one has associated cost like number of salespeople to drive the process.

There are 3 levels of intensity for distributing products

- Intensive or mass coverage is when products are distributed widely in all locations where product is sold. It is ideal for low priced goods that have a high demand.

- Selective coverage is when sales are limited to locations where clients are most concentrated.

- Exclusive coverage is for higher end products targeted at a narrow market.

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