Anthropology is the study of human beings. Holism - Holistic approach study on all aspects of human beings such as physical, mental, cultural environmental, etc. It doesn't explain its only one sub-part as its competent but its a holistic approach related to all areas of a human being. It is concerned with all human beings across culture, place, environment. It is concerned about all human diversity as biological, physical, mental, social, etc. It is a four-field approach that is used by many researchers. The holistic approach gives the permit to an anthropologist that they can study on a complex understanding of the entire society. Holi-sm is a systematic study of two or more phenomena. A researcher can see the inter-relation between different aspects of a culture. Become an anthropologist established a balance between Emic and Etic approach
I believe the answer is: are more likely to read your message than academic audiences.
People with business communication background are trained to interpret underlying message that come from various sources or behaviour. Academic audiences on the other hand, tend to only be able to read a certain message after its being constructed for common consumption (such as books)
