Answer:
What does this ad appeal to?
ethics
How is this appeal created?
by associating Smokey with American Leaders
Explanation:
did it on edge
1.concerning the writing, study, or content of literature, especially of the kind valued for quality of form.
"the great literary works of the nineteenth century"
synonyms: written, poetic, artistic, dramatic
"literary works"
2.
(of language) associated with literary works or other formal writing; having a marked style intended to create a particular emotional effect.
synonyms: formal, written, poetic, dramatic; More
Answer:
the revelation of an identity or fact, especially one that is concealed or likely to arouse disapproval.
Explanation: