Question

Company G takes advantage of the Internet and flexible manufacturing to create products that vary depending on the market it is sold into. This demonstrates Company G's focus on

Answer 1

Answer:  localization

Explanation: In simple words, localization refers to the prices in which a commodity is made in such a way that it matches with the taste and preference of local consumers that are actually targeted by the company.

            Localization helps a firm to sell its product by making individuals feel connected to the product on cultural basis. Localization instantly makes the customer feel that the offered product can be used in his or her daily life.

       Food chains like McDonald and subway providing extra spicy products in their menus in amaretto of India is a prime example of localization.