Desire-based advertising is used to drive people to purchase items based on a desire for it. An example for desire-based advertising is to draw people in to a store based on a sale of an item that they desire. A fear-based advertisment can be for insurance. They advertise against the "what ifs" and "what could happen" if you do not hold car insurance and end up needing it.
Answer:
The Journal entries are as follows:
(i) Sales revenue A/c Dr. $900
To Cash $900
(To record the correction in sales revenue)
(ii) Merchandise Inventory A/c Dr. $200
To Cost of Goods sold $200
(To record the merchandise returned)
Note:
(1) At the time of sale, the cash would have been debited with the amount of $900 and the sales revenue would have been credited with the amount of $900. Now, the cash of $900 should be credited as it was debited earlier.
(2) The inventory account also credited at the time sale, so it should be debited and the cost of goods sold debited at the time of original sale, so it need to be credited.
The rate of photosynthesis would be slowed down, the rapid heat increase would put the plant into a sort of shock, slowing down the cells activities and then the plant would eventually die
Answer:
The retained earning would be debited by ($60,000)
Explanation:
According to the given data we have the following:
Number of shares outstanding=60,000
par value of $5 per share
stock dividend declared=cc
Therefore, to calculate the amount either (debited) or credited to retained earnings we would have to make the followin calculation:
Dividend value=Number of shares outstanding×par value of $5 per share×stock dividend declared
Dividend value=60,000×$5×20%
Dividend value=($60,000)
Therefore, as the dividend paid reduces retained earnings, the retained earning would be debited by ($60,000)
Geared to entice people to spend I think
