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user100 [1]
3 years ago
9

Gavina places products in several of the marketing channel categories. two examples of this are placement in​ mcdonald's in​ a(n

) ________ utility category and placement in costco in the​ ________ utility category.
Business
1 answer:
sergeinik [125]3 years ago
3 0

McDonald's in a <u>form utility </u>category and Costco in the <u>place utility </u>category.

Form utility refers the the increased utility of the product or service itself (fast convenient burgers and fries at McDonald's)

Place utility is making products and services available in a convenient place (you can buy food, tires, a TV, your medicine, and a couch all at Costco).

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