Question

Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is known as market diversification.
True or False?

Answer 1

Answer:

False.

Explanation:

Market diversification is a strategy in which the products of an orgnization are offered in a new market. The goal is for the company to grow and find new ways to increase profits. According to this, the statement that says that dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is known as market diversification is false.