Question

If a business finds out that its older consumers value different things than its younger consumers, it might have an opportunity to use _________ segmentation

Answer 1

Answer:

demographic segmentation

Explanation:

Based on the information provided within the question it can be said that in this scenario they might have an opportunity to use demographic segmentation. This type of market segmentation focuses on a populations factors of age, race, religion, gender, family size, ethnicity, income, and education, and hobbies, in a certain location. Which their values falls under the categories of education, religion, and hobbies.

Answer 2

Answer:

Demographic Segmentation

Explanation:

Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income etc. This segmentation helps organizations understand consumer behavior accurately that in turn helps them perform better.  

Age  segmentation is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. Almost all marketing campaigns target age-specific audiences.

Therefore if a business finds out its older consumers value different things than its younger consumer, it might have an opportunity to use demographic segmentation