The director of marketing for a local company mails out 10,000 surveys in her city to evaluate the appeal of her company's new p

Question

3 years ago

8

The director of marketing for a local company mails out 10,000 surveys in her city to evaluate the appeal of her company's new p

roducts. Based on what she learned in her college research methods course, she can expect a return rate of after the initial mailing. Group of answer choices less than 10% 20-30% about 50% 80-90%

Business

1 answer:

vagabundo [1.1K] · Answer 1 · 2022-08-20T05:43:56+03:00

Answer: About 50%

Explanation:

The survey is an important research method that is used to get the opinions of individuals on important matters. It can be administered in the form of a questionnaire.

The response rate obtained from a given type of survey is gotten by dividing the number of respondents to the total number of individuals who received the survey and then multiplying the result by 100.

Mail surveys have been found to have an average response rate of about 50%. This is a reasonable rate and the success seems to be given by the fact that the hard copy mail arrives on the doorstep of the respondent.