Question

ZipCar locates its cars on many college campuses. Due to the high concentration of Millennials on campuses, it is likely that ZipCar can serve more of its members with a smaller number of cars per member on these campuses than in areas that have a lower concentration of ZipCar members. This greater efficiency probably makes the Millennial segment more?
a. profitable.
b. substantial.
c. responsive and identifiable.
d. identifiable.
e. responsive.

Answer 1

Answer:

(c). responsive and identifiable.

Explanation:

Zipcar targets campuses by locating its cars on many campuses, because they have higher concentration of Millennials and as such, this increases their customer service efficiency.

This suggests that the millennial segment can be readily identified and responds well to Zipcar's marketing strategy.