<u>3) Glittering Generalities</u>
Glittering Generalities is a propaganda technique that uses words that are vague, abstract and ambiguous but attractive at the same time as they are associated with valued belief, ideal or concepts that usually trigger powerful emotions in people, and are acclaim by many.
Theses words are usually accepted and acclaim by many, without the need of much examination or explanation of the concept. Use linguistic patterns such as alliteration, metaphor, and reversals that turn your words into poetry that flows and rhymes in hypnotic patterns.
"Peace, prosperity, and progress" is a great example of this propaganda, as it expresses high ideals that tend to appeal to people's emotions, although it doesn't provide any specific concept of what they actually mean or reason that supports the phrase.
Others examples of glittering generalities are "freedom", "honor", "hope", "common good", "democracy", "strength", "dignity", and "love".
