Answer:
product concept
Explanation:
The definition of the product concept implies that customers prefer goods that have higher quality, price, and functionality than a standard product. In some niche markets such as computers and mobile phones, the definition is really true.
The product concept relates to a compulsory philosophy to provide the consumer with the best model possible according to need and requirement. A product is not sufficient on its own and needs the performance of many other market aspects such as advertising, shipping, sales, operation, etc.
Answer:
The correct answer is the option B: manipulating a customer's want into a need.
Explanation:
To begin with, in the field of marketing there are several instruments that can be used in order to obtain the customer's attention, such as the advertisements and the salespeople. Moreover, these two types of tools can generate in the client a shift in his behavior that makes him feel that his desire or want is now a new need that must be satisfy. Therefore that the advertisements tend to capture the people's attention with bright colors and wonderfull and desired situations. And the salespeople tend to push the clients into buy some items that may complement the primary product that they are buying.
Answer:
b. excludable and rival in consumption
Explanation:
For categorizing the goods as private or public, the two terms we need to understand i.e. rivalry and excludability
The rivalry refers only one person could consume it no other has the right to consume the same thing
While on the other hand, the excludable arise when you stop someone from using a particular thing
So here in the given case, the option b is most appropriate as it is fit to the scenario
