Question

Nike has several models of athletic shoes, and most have high functionality. However, several models are also sleek looking and can actually make a fashion statement for the wearer as well as performing the functional aspects of the product.
By going beyond the cognitive associations of functionality and attempting to tap consumers' affective reactions, Nike and other marketers are developing products with ______.

A) aesthetic appeal
B) aspirational appeal
C) benefit appeal
D) social appeal
E) personality appeal

Answer 1

Answer: aesthetic appeal

Explanation:

Aesthetic appeal is a principle of style or taste that is adopted by a particular group, person, or culture. Something that is considered to have an aesthetical appeal means that the particular thing is beautiful, and pleasing to the senses, especially the senses of hearing and sight.

Aesthetic appeal is used by several companies and brands as a way to make their products look nice and beautiful to their customers or prospective customers. This is used by Nike who uses several model to advertise its products.