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irakobra [83]
3 years ago
7

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names,

including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.
Business
1 answer:
irga5000 [103]3 years ago
8 0

Answer:

differentiation

Explanation:

A differentiation strategy means that a product or service will be adapted or changed in order to fit the needs and wants of their customers. This product or service changes can include changes in the product design, packaging, features, brands, quality and even customer service.

In this case Lever Europe brands one product differently depending on which country it will be sold. Along with the new name, the packaging must also change, and even some features might change also (e.g. color or density). This way French customers will probably be more attracted to Mimosin instead of Snuggle, or German customers must also prefer Kuschelweich.

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Suppose NanoSpeck, a biotechnology firm, is selling stocks to raise money for a new lab—a practice known as finance. Buying a sh
marishachu [46]

Answer: Bond holders                                          

                 

Explanation: In simple words, bondholders refers to the creditors of the organisation. The holders of the bond are not the owners as they are paid fixed interest and are not able to participate in the decision making of the company.

In the event of liquidation, bondholders are paid first because it is assumed that the decision makers should be punished for the liquidation and hence they should be paid at last.

5 0
3 years ago
Mona sets up a business consulting firm in which the employees are motivated because they find their work interesting and creati
gayaneshka [121]

Answer:

Letter C is correct. <em>A firm that relies on high output controls to tap into intrinsic motivation.</em>

Explanation:

By carefully selecting the employees of his consulting firm, Mona ensures that each employee's expected competency and skills profile has been met through rigorous selection, which enhances the chances that operational strategies will be more widely deployed and accepted effective.

By setting the expected results, but letting the employees themselves define how to achieve them, it generates an intrinsic motivation, one that generates internal feelings in the individual to want to achieve personal goals, objectives and projects that motivate and stimulate them.

4 0
4 years ago
Could someone help me
Natasha2012 [34]
The answer is A. ^^ hope that helps!
5 0
3 years ago
You just sold 300 shares of stock at a price of $42.06 a share. You purchased the stock for $39.80 a share and have received tot
Alex Ar [27]

Answer:

$678

Explanation:

Given that,

Number of shares sold = 300

Selling price of each share = $42.06

Cost of purchasing shares = $39.80 per share

Total dividend received = $1,272

We can easily determine the total capital gain on this investment by comparing the sales value and purchase value of this stock.

Total capital gain on this investment:

= Sales value - Purchase value

= (Number of units × Selling price per unit) - (Number of units × cost of purchasing per share)

= (300 × $42.06) - (300 × $39.80)

= $12,618 - $11,940

= $678

3 0
3 years ago
Suppose that there is asymmetric information in the market for used cars. Sellers know the quality of the car that they are​ sel
denis23 [38]

Answer:

A buyer would be willing to pay at most $24,000.

Explanation:

There is a 40% chance of getting low quality cars.

Value of high quality car is $30,000.

Value of low quality car is $15,000.

Price of car that buyer will be willing to pay

=40% of lower quality+60% of higher quality

=40% of $15,000+60% of $30,000

=0.4*15,000+0.6*30,000

=$6,000+$18,000

=$24,000

So, the buyers will be willing to pay a maximum value of $24,000.

8 0
3 years ago
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