1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
irakobra [83]
2 years ago
7

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names,

including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.
Business
1 answer:
irga5000 [103]2 years ago
8 0

Answer:

differentiation

Explanation:

A differentiation strategy means that a product or service will be adapted or changed in order to fit the needs and wants of their customers. This product or service changes can include changes in the product design, packaging, features, brands, quality and even customer service.

In this case Lever Europe brands one product differently depending on which country it will be sold. Along with the new name, the packaging must also change, and even some features might change also (e.g. color or density). This way French customers will probably be more attracted to Mimosin instead of Snuggle, or German customers must also prefer Kuschelweich.

You might be interested in
Differentiate between import qouta and import duty?
Wittaler [7]

Answer:

The main difference is that quotas restrict quantity while tariff works through prices. Thus, quota is a quantitative limit through imports. ... 5.3) amount is imposed then price would rise to Pt because the total supply (domestic output plus imports) equals total demand at that price.

<h2><em><u>Hope this helps..</u></em></h2>
3 0
2 years ago
A year after the equine safety program was conducted in a riding stable, the volunteers remembered that they must always cross-t
Rasek [7]
The answer is a it was successful
8 0
2 years ago
Who Is The Richest Man In Togo 2020?
denis-greek [22]

Answer:

Kofi aka Da Flex

Explanation:

Not sure but i think this might be the answer

6 0
3 years ago
Read 2 more answers
Last year Bold and Best accounted for 56.5% of Baldwin's sales. Over the next few years, what should worry Baldwin's management
DaniilM [7]

Answer:

Explanation:

4 worries about Bold and Best (BB) are:

- Demand for BB may fall in the next few years, as customers are now less interested in purchasing BB or there is another substitute product for BB which is available in the market.

- Input costs/Production cost for BB may rise in the next few years, may be because of shortage of raw materials.

- The decline in BB sales may affect Baldwin's profitability as a whole because BB's revenue is currently the largest portion of the total revenue.

- Real purchasing power of customers fall because of a rise in expected inflation in the economy, which will lead to a fall in sales of BB.

6 0
3 years ago
When you catch a fast-moving baseball with your bare hand, a good idea is to catch it so that your hand stops it?
jarptica [38.1K]
You want your hand to "give" a bit when you catch the ball. You don't want want the ball to come to a hard stop because that would risk hurting your hand.
4 0
3 years ago
Other questions:
  • In general, head protection should do which of the following
    15·1 answer
  • Trade between countries leads to A. reduced specialization. B. high unemployment in both countries. C. higher product prices. D.
    12·2 answers
  • Congress must vote whether to increase the government budget so as not to shut down the government this year The vote passed and
    5·1 answer
  • which of the following is true of the equilibrium price of a good or service A there is no incentive for the price to change at
    13·1 answer
  • On October 1, 20X3, Green Corporation paid $450,000 for all of Yellow Company's outstanding common stock. On that date, the book
    6·1 answer
  • Skipper’s Pet Products was started by Steve to sell a range of dog food and treats made from fish. Due to fish being a very peri
    6·1 answer
  • Select the correct answer.
    15·1 answer
  • Sheridan Company acquired a plant asset at the beginning of Year 1. The asset has an estimated service life of 5 years. An emplo
    7·1 answer
  • Ked what would you do if one of the customers began making off-color jokes that other customers in the bar could hear? rosario m
    10·1 answer
  • Which of the following is an example of an e-commerce security concern?
    14·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!