1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
irakobra [83]
3 years ago
7

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names,

including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.
Business
1 answer:
irga5000 [103]3 years ago
8 0

Answer:

differentiation

Explanation:

A differentiation strategy means that a product or service will be adapted or changed in order to fit the needs and wants of their customers. This product or service changes can include changes in the product design, packaging, features, brands, quality and even customer service.

In this case Lever Europe brands one product differently depending on which country it will be sold. Along with the new name, the packaging must also change, and even some features might change also (e.g. color or density). This way French customers will probably be more attracted to Mimosin instead of Snuggle, or German customers must also prefer Kuschelweich.

You might be interested in
In 2015, the country with the highest GDP per capita in the world was
Musya8 [376]
I think c or d I’m sorry I’m not ver sure
5 0
3 years ago
Read 2 more answers
What global marketing opportunities and challenges would you face if the simulation were based on a real-world international sit
Dominik [7]

Answer:

The answer is stated below:

Explanation:

The challenges which one would face and these are:

1. Hiring especially and retaining the top talent.

2. Secure the budget.

3. Economic fluctuations.

4. Trained professionals.

5. Evaluation of ROI (Return on Investment) on activities of the marketing.

When the company or firm faces the limitations grounded on the real world situations then all of the mentioned above will be a challenge for the company. The firm or the company will have to meet the fluctuation which is linked with the economic conditions as well as the currency.

When the assumptions are build as a simulation then the company or the firm will not be in a position to take the risk. The assumption could cause the firm to travel safely in the economy, in order to take or face the challenges the firm should ready to face the risks and have the plans in respect to tariffs, currency and other barriers.

If the firm wants to play safe then should be open to all the fluctuations and prepared to meet the ups as well as downs in the business.

So, assumptions should be made in such a way that they safeguard or protect the company but should not be such that it will limit the company growth.

5 0
3 years ago
Who is affected by our government’s fiscal policies?
Norma-Jean [14]

The answer is C- The entire economy

3 0
3 years ago
Capital budgeting is a tool that explicitly incorporates the time value of money in decisions involving significant long-term in
Elena L [17]

Answer: True

Explanation: Capital budgeting is a tool used for evaluating the profitability of long term investments by the company. In the process of capital budgeting, the incremental expected cash inflows are compared with the initial cash outflow of the project using time value of money analysis.

In time value of money analysis the expected cash inflows are discounted back to the present time by using a particular rate, and then that present value is deducted from outflow to ascertain the profit.

4 0
3 years ago
Cheyenne Corp. is authorized to issue both preferred and common stock. The par value of the preferred is $50. During the first y
qaws [65]

Answer:

Feb. 1

Debit  : Cash (48,000 x $52)    $2,496,000

Credit : Preferred Stock (48,000 x $50)   $2,400,000

Credit : Paid in excess of Par - Preferred Stock  $96,000

July 1

Debit  : Cash (66,000 x $56)    $3,696,000

Credit : Preferred Stock (66,000 x $50)   $3,300,000

Credit : Paid in excess of Par - Preferred Stock  $396,000

Explanation:

With Par value stocks, any amount paid in excess of par is placed in a reserve - Paid in Excess of Par as shown in the journals above.

5 0
3 years ago
Other questions:
  • country cupboard purchased inventory for 5500 and also paid a 360 freight bill. Country cupboard returned 45% of the goods to th
    5·1 answer
  • Keeping files organized and readily accessible is the job of which of these computer systems
    15·2 answers
  • After reviewing the resources and taking notes, decide where you stand. Should the government—and schools—be able to access your
    8·2 answers
  • When the price of penguin patties decreases by 5%, the quantity of flopsicles sold increases by 4% and the quantity of mookies s
    11·1 answer
  • What is the measure of how much consumers will respond to price changes?
    10·1 answer
  • Which term best completes the outline?
    10·1 answer
  • We have this project in my business class, we have to come up with a store/business. I choose a candy store but I can’t think of
    12·2 answers
  • Economic growth and public policy
    14·1 answer
  • 1. Why does Sutherland argue that businesses need to think about the small stuff rather than the big, splashy things?
    12·1 answer
  • When demonstrating 2023 leaf’s smooth acceleration, what should you point out?.
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!