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irakobra [83]
3 years ago
7

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names,

including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.
Business
1 answer:
irga5000 [103]3 years ago
8 0

Answer:

differentiation

Explanation:

A differentiation strategy means that a product or service will be adapted or changed in order to fit the needs and wants of their customers. This product or service changes can include changes in the product design, packaging, features, brands, quality and even customer service.

In this case Lever Europe brands one product differently depending on which country it will be sold. Along with the new name, the packaging must also change, and even some features might change also (e.g. color or density). This way French customers will probably be more attracted to Mimosin instead of Snuggle, or German customers must also prefer Kuschelweich.

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Which is the best option for people who need the items immediately but cannot pay cash now?
professor190 [17]
<h2>Answer</h2>

Buy on Credit

<h3>Explanation</h3>

When in a liquidity problem and items have to be bought, buying on credit seems to be the best option. Buying on credit allows immediate ownership of required items whereas the money can be paid later as per the credit policy and terms. This permits the consumer to take the advantage of item ownership with delayed payment hence double advantage.

7 0
3 years ago
Read 2 more answers
esterday, Berryman Investments was selling for $50 per share. Today, the company completed a 7-for-2 stock split. If the total m
boyakko [2]

Answer:

The correct option is C, $14.29  

Explanation:

A 7-2 stock split means that 7 shares now have the value of 2 shares held previously.

This simply means that a stockholder who had 2 shares before the stock split now has 7 shares.

The price of the share after the stock split the value of 2 shares before stock split divided by 7 shares i.e   ($50*2)/7=$ 14.29  

The correct option from the multiple choices is $ 14.29  

4 0
3 years ago
Copperhead Trust has the following classes of​ stock: LOADING...​(Click the icon to view the​ data.) Read the requirementsLOADIN
sergeinik [125]

Answer:

Find attached complete question:

common stock dividends is $38,960

preferred stock dividends is $5,040

Explanation:

Going by the complete question,preferred stock dividends is computed thus:

preferred stock dividends=number of shares*par value*dividend rate

number of shares is 7000 (issued and outstanding)

par value of share is $12

dividend rate is 6%

preferred stock dividend=7000*$12*6%=$5040

The preferred stockholders would receive $5040 dividends while the remainder of dividends goes to common stockholders as shown below

Total dividends                              $44,000

preferred stock dividends             ($5040)

common stock dividends              $38,960

Download xlsx
6 0
3 years ago
The measure used to report price changes at the wholesale level is the:
ivanzaharov [21]

The measure used to report price changes at the wholesale level is the <u>"Producer Price Index (PPI)".</u>


The producer price index (PPI) is a group of indexes that estimates the normal change in offering costs gotten by household makers of merchandise and enterprises after some time. The PPI estimates value changes from the point of view of the seller and varies from the buyer value record (CPI), which estimates value changes from the buyer's viewpoint. The PPI thinks about three regions of generation: industry-based, product based and item based last interest transitional interest. It was known as the discount value file, or WPI, until 1978.  

5 0
3 years ago
Casper consumes cocoa and cheese. Cocoa is sold in an unusual way. There is only one supplier, and the more cocoa you buy from h
muminat

Answer:

The graph has been attached.

Explanation:

a. Please see attached graph with the shaded budget set labelled A

b. Please see attached. Curve C; D and E are the indifference curves. The most suitable one would be D since it is on the budget curve. E is not maximum utility and C is unattainable given his budget of $20.

c.  U (X,Y) = X + 2Y

At C, Utility = 10 + 2(10) = $30. That is above his budget

At D, Utility = 10 + 2(5) = $20. This is within his budget. – most utility.

At E, Utility = 5 + 2(5) = $15. This is below his budget.  

The Indifference curve that gives most utility is D, where cheese is 10 and cocoa is 5 units.

8 0
3 years ago
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