1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
irakobra [83]
3 years ago
7

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names,

including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.
Business
1 answer:
irga5000 [103]3 years ago
8 0

Answer:

differentiation

Explanation:

A differentiation strategy means that a product or service will be adapted or changed in order to fit the needs and wants of their customers. This product or service changes can include changes in the product design, packaging, features, brands, quality and even customer service.

In this case Lever Europe brands one product differently depending on which country it will be sold. Along with the new name, the packaging must also change, and even some features might change also (e.g. color or density). This way French customers will probably be more attracted to Mimosin instead of Snuggle, or German customers must also prefer Kuschelweich.

You might be interested in
The company stops the disputed behavior but does not admit that it broke the law
Svetach [21]
The appropriate response is Consent Order. Once the request is fixed it must be changed by shared assent of the now ex and spouse or if another judge chooses it can be changed after an application is made to the court, one individual can't change the terms of the request, it must be by common assent. For most by far of individuals, assent orders are last.
6 0
3 years ago
Kevin has $20 to spend on summer clothes. He is looking at shirts, shorts, and flip-flops. Shirts are $10, shorts are $15, and f
Elan Coil [88]
<span>Kevin has analyzed the situation well. However, he should also consider the fact that he saved $10 by only purchasing the shirt.

Opportunity cost is the cost of the forgone alternative. Out of the 3 choices, he only purchased 1 of the choices, the opportunity cost are the other two choices. However, he is still capable of buying the flip-flops costing $10 but he chose not to do so. He should consider it as a savings aside from it being a lost opportunity.</span>
7 0
3 years ago
4. You are considering adding a microbrewery onto one of your firm's existing restaurants. This will entail an increase in inven
IrinaK [193]

Answer:

$6400

Explanation:

Working capital is the net of current asset and current liabilities. it is a financial measure that gives insight into how liquid a company is considering that it shows whether or not the current assets can be used to settle the current obligations or liabilities of the company adequately.

The change in property, plant, and equipment of $48,000 is not an element of working capital, Hence change in working capital

= $8700 - $2300

= $6400

5 0
3 years ago
Prahm Corp. wants to raise $4.4 million via a rights offering. The company currently has 500,000 shares of common stock outstand
Pavel [41]

Answer:

price for selling 3000 share right is $25060.87

Explanation:

Given data:

Total Amount raised=   $4,400,000  

Spreading rate = 6%

Subscription price =   $20 per share

Number of share owned by company = 500,000

Per share cost  = $45

Totals share own in the company = 3000

subscription price after deducting spreading rate = 20\times (1 -0.06) = $18.80

Now, Right share = \frac{4400000}{18.8} = 234,043

Right price is calculated as

Right price = ((Number of share held * market price) + (Right share *Right price))/( Number of share held + Right share)

plugging all value in above relation

                 = \frac{500000 \times 45 + 234043\times 18.8}{500000 + 234043}

Right share = $36.65

single right value = 45- 36.65 = $8.35

Price for 3000 share right = 8.35 *3000 = $25060.86

6 0
4 years ago
Your company manufactures riding lawn mowers.One of your customers,Marie,writes a claim,demanding a compensation for her faulty
Alekssandra [29.7K]

Answer: D) As stated in our contract,we are liable to pay compensation only when our personnel repair the equipment

Explanation:

Based on the information given in the question, the best way to phrase the refusal of Marie's claim for adjustment is that "As stated in our contract, we are liable to pay compensation only when our personnel repair the equipment".

Since a service executive in the company discovers that the mower was dismantled by someone, then Marie's claim for adjustment can be refused since it wasn't dismantled by someone from the company.

4 0
3 years ago
Other questions:
  • BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry, AquaBerry, a
    6·1 answer
  • A P30,000, 10% bond with quarterly coupons is redeemed at 98% at the end of 15 years. Find the redemption value. (Note: Don't us
    13·1 answer
  • Robert steals a truckload of plasma televisions that belong to Karson Electronics Store. He then resells it to Stu-Mart, which i
    13·1 answer
  • Compare the strengths and weakness of the traditional fraud detection techniques with the machine learning techniques for fraud
    11·1 answer
  • Waterway Industries can produce 100 units of a component part with the following costs: Direct Materials $15800 Direct Labor 690
    10·1 answer
  • Data related to the expected sales of laptops and tablets for Tech Products Inc. for the current year, which is typical of recen
    13·1 answer
  • Coleman Luggage has liabilities of $870,000 that the company must pay back by the end of the month. It currently has a cash bala
    7·1 answer
  • Why is eskom not a profitable company
    9·1 answer
  • ABC Systems located in Alabama expects a 9% after-tax rate of return on an equipment investment. The state tax rate is 6%. If th
    15·1 answer
  • May someone pls help and fast???
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!