Question

Cynthia works at an engineering firm in Arizona that installs transmission lines and works with the electrical systems of buildings. She is in charge of strategic planning. Mostly her firm has worked with cities such as Tucson and Phoenix. Once in a while they will receive a major project from the state, such as renovating a government building in the capital. However, Cynthia's firm wants to expand its target market beyond government projects. Under her direction, the marketing team launched an initiative to target more potential clients in different areas. Two areas in which Cynthia would like to expand include colleges and large for-profit businesses. Refer to Scenario 6.1. A market is a group of individuals and/or organizations that have a desire or need for products in a product class and have the ability, willingness, and authority to purchase those products. There are two types of markets. Cynthia's organization targets the_________.

Answer 1

Answer:

business market

Explanation:

Based on the information provided within the question it can be said that Cynthia's Organization is targeting the business market. This market consists of different individuals,groups, or entities that looks for and ultimately purchase certain goods or services either for daily use, resale, or production. In Cynthia's case since she works at an engineering firm the clients that purchase her service will be purchasing it for daily usage of the electrical systems she installs.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.