Writers often use connotation to create emotional associations that can be either positive, negative, or neutral. Positive connotation. Words that conjure a favorable emotional response. For example, describing someone ambitious as a “go-getter” or someone who is lively and curious as “youthful.” Negative connotation.
ethos appeals to validity (proves you are credible), logos appeals to logic and pathos appeals to emotion. All 3 of these rhetorical devices are necessary to write an effective persuasive essay.