Propagandists use different techniques and ways to relay messages and influence/convince others.
just plain folks makes the voters think the candidate is just like them, that they share the same desires and concerns..
The plain folks technique is designed in such a way that ordinary voters would end up identifying with candidate that they share no similiarities with. For example, a candidate may come from very wealthy background, but to win voters on his side he presents himself as a humble person by doing those things that the plain folks do.
