Question

When the perceived benefits are greater than the amount that a customer paid for the goods or services, the customer would considered that he or she received a great:

Answer 1

Answer: Customer value

Explanation: In simple words, customer value is the level of satisfaction that a customer receives from a transaction. It is the difference between the product utility received by the customer and the payment made by him.

     The utility received is measured in terms of perceived benefits, which includes both monetary and non monetary benefits.

Thus, from the above we can conclude that the right answer is customer value.