Question

________ refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. A. Individual marketing B. Undifferentiated marketing C. Niche marketing D. Local marketing E. Segmented marketing

Answer 1

Answer:

Mass marketing

Explanation:

Mass marketing can be defined as an approach which is directed towards attracting a large number of the audience. It aims to address the highest number of potential customers while ignoring niche demographic differences. The strategy involved in this type of marketing strategy focuses on a higher number of sales at lower prices so as to get a maximum exposure for the product.

Answer 2

Answer:

The correct answer is letter "B": Undifferentiated marketing.

Explanation:

Undifferentiated marketing is the advertising approach firms implement attempting to promote one method only to reach all sectors of the market. This opposes differentiated marketing which implies advertising according to the different market segments a company cover, something that provides customers a more specialized focus on the type of product or service they may be looking to acquire.

Using undifferentiated marketing a firm offers its goods at the same price, place, with the same customer experience and promotion for everybody.