Question

Environmental scanning would be MOST important for which of the following organizations? a. A manufacturer of household linens b. A provider of hospice services for the terminally ill c. A neighborhood sewer and water utility d. A web design company catering to small businesses

Answer 1

Answer:

The correct answer is letter "D": A web design company catering to small businesses.

Explanation:

Environmental scanning is a research conducted by a company in the attempt of finding out what is happening in the market and inside the organization. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is the most used tool to conduct environmental scanning. The study aims to unveil chances from where the organizations can take advantage to make profits.

In such cases, a web design company could use environmental scanning to spot small businesses without web pages or with web pages with poor designs so they can help small businesses to improve their online marketing interface. Eventually, the web design company will be benefited from the revenues of its works.