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Law Incorporation [45]
2 years ago
12

Michael is the owner of a company that manufactures mp3 players for cars. He wants to expand his business, so he decides to laun

ch a new line of portable mp3 players that also can be plugged into home and car stereo systems. The sales are very high for these new mp3 players, but Michael soon finds that the sales of his old car mp3 players have greatly declined. Michael's business is experiencing:
cannibalization;A) His business is not slumping because the new mp3 players have very high sales. It is only the old car mp3 players that are having poor sales.
B) Cannibalization occurs when the sales of a new brand take away from sales of an existing brand. Whenever a firm sells a new product it must look out for cannibalization. Michael's new mp3 players are cannibalizing the sales of his old players.
C) Brand equity is the added value that brand name provides to a product. It can become diluted if the brand name is attached to too many different types of products. There is no evidence in the question that Michael's company has diluted its brand equity from making new mp3 players.
D) This is too general to be the correct answer.
E) Dynamically continuous innovation occurs when new products come out that present the same product in a relatively different form (e.g., the move from VCR's to DVD). This is a new style of the same product which is considered a continuous innovation.
Business
1 answer:
Grace [21]2 years ago
5 0

Answer:

B) Cannibalization occurs when the sales of a new brand take away from sales of an existing brand. Whenever a firm sells a new product it must look out for cannibalization. Michael's new mp3 players are cannibalizing the sales of his old players.

Explanation:

Market cannibalization occurs when a company's new product line crowds out the existing market for its current products, rather than expanding the company's market base as originally intended. In other words, rather than appealing to an additional segment of the market, a new product line appeals to the company's current market, reducing the demand for its established products. In this respect, market cannibalization is an instance in which a company's own two product lines compete against one another.

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3 0
3 years ago
Bonnie and Clyde each own one-third of a fast-food restaurant, and their 13-year-old daughter owns the other shares. Both parent
yanalaym [24]

Answer:

Net income = $180,000

- salaries = ($30,000 + $35,000 + $10,000 = $75,000)

adjusted net income = $105,000

the adjusted net income must now be divided equally between the 3 partners:

  • Bonnie: $35,000
  • Clyde: $35,000
  • daughter: $35,000

Their yearly gross income:

  • Bonnie: $35,000 + $30,000 = $65,000
  • Clyde: $35,000 + $35,000 = $70,000
  • daughter: $35,000 + $10,000 = $45,000

total taxable income = $65,000 + $70,000 + $45,000 = $180,000

7 0
3 years ago
Ziff Corp. was a leading electronics firm for about three decades. As new competitors entered the industry, Ziff Corp's market s
Viktor [21]

Answer:

The correct answer is competitive inertia.

Explanation:

In physics the principle of inertia is studied, which is explained as "Every body that is not subjected to any force will remain at rest" or also as "The resistance of the bodies to change their state of rest or movement without the intervention of any strength". These concepts fit perfectly into the world of organizations, since these bodies can be seen as a team of people who interact with each other (work team), towards a common vision.

Competitive inertia refers to the tendency of companies to remain at rest or to continue moving in a certain strategic line unless stimulated by some external force.

4 0
3 years ago
GN Corp. and BC Inc. are two competing firms in the same industry. GN Corp.'s tangible assets are valued at $15 billion and its
Inessa05 [86]

Answer: It is likely that BC Inc. is better enabled than GN Corp to gain and sustain a competitive advantage.

Explanation: Since BC Inc.'s intangible assets are valued at $45 billion more than GN corp, hence they are better enabled to gain and sustain competitive advantage.

6 0
3 years ago
Which two tasks does a public affairs officer do?
spayn [35]

Answer:

planning publicity strategies and campaigns. writing and producing presentations and press releases. dealing with enquiries from the public, the press, and related organisations. organising and attending promotional events such as press conferences, open days, exhibitions, tours and visit.

8 0
3 years ago
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