Which of the following is a disadvantage of the mall-intercept interview method? It is more expensive than an in-home interview.
It is more time consuming than an in-home interview. Mall patrons are less likely to be representative of the target population. It is relatively less convenient for a researcher. Mall-intercept interviews require researchers to spend a lot of time securing a person's agreement to participate in interviews.
Mall patrons are less likely to be representative of the target population.
Explanation:
A mall intercept interview is also known as mall intercept surveys. It is a method of research in which people or customers visiting the mall are being approached for an interview to be conductor or for a survey to be carried out. Those who responds are most times rewarded for their participation. A mall intercept interview helps to gather data from different population, it also provides both Qualitative and quantitative data
