Question

Bella's, a department store, has launched a series of advertisements inviting people to do their holiday shopping at their store. This is an example of ___________.

Answer 1

Institutional Advertising.

Institutional advertising is a type of advertising that does not promote a product or service directly. Rather, they promote the corporation, organization, business, or other similar entity.

In the case of Bella's store, they are only promoting their own department store as the place to visit for holiday shopping. In this case, they are not advertising a specific sale or product, only the department store itself.