When the University of Georgia was incorporated by an act of the General Assembly on January 27, 1785, Georgia became the first state to charter a state-supported university. ... At the first meeting of the board of trustees, held in Augusta on February 13, 1786, Abraham Baldwin was selected president of the university.
I'm pretty sure it's the office because many more people today talk about the office than parks and rec. So, I believe that because more people talk about the office, more people watch it.