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arlik [135]
3 years ago
5

Pauline received a postcard from a local antique mall. The card invited her to attend an invitation-only open house at the mall

and receive a 10% discount on her first purchase that day. She went to the antique mall the next day to consider buying an antique lamp. With respect to Pauline, the postcard from the antique mall was a form of direct marketing used to ________. a. generate direct orders b. generate leads c. create awareness d. generate traffic e. create a new image
Business
1 answer:
Nadya [2.5K]3 years ago
7 0

Answer:

Generate traffic.

Explanation:

Direct marketing is a type of marketing strategy that involves communicating directly with potential customers. In this type of advertising strategy there is no middleman as business is transacted directly from the producers to the customers.

Direct marketing helps an organization to increase its sales, it also helps to build a strong relationship with customers. Direct marketing mediums include: newspapers, postcards, catalogs, phone calls.

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kari74 [83]

Answer:

Correct Answer:

B) Royalty Expense

Explanation:

<em>A royalty is a payment made by one party, franchisee to another that owns a particular asset, franchisor for the right to ongoing use of that asset. The expenses incurred in executing this payment is called royalty expenses.</em>

7 0
2 years ago
Data for Shelby Company for the current year is as follows:
maks197457 [2]

Answer:

Cost of goods sold is $7,700

Gross Profit is $2,300

Explanation:

Cost of goods sold is Cost of goods available for sale less ending merchandise inventory. Ending merchandise understated by $300 means ending merchandise was accounted $300 less. So, $300 need to be added to ending merchandise. No ending merchandise is $2,300 (2,000 + 300)

Cost of goods sold will be 10,000 - 2,300 = $7,700

Gross profit is sales revenue less cost of goods sold which is computed as shown below:

Gross profit = 10,000 - 7,700

                    = $2,300

6 0
2 years ago
Spencer wants to choose a career path that wouldn’t hold him to an office or laboratory. Which of the following career paths wou
elena-14-01-66 [18.8K]
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6 0
3 years ago
If you wanted to make sure a company has enough money available to pay ts
vovikov84 [41]

Answer:

D

Explanation:

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ludmilkaskok [199]

Answer:

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