Question

JoAnn Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________.
A) idea
B) displacement
C) image
D) activation
E) placement

Answer 1

Answer:

C) Image

Explanation:

In this case, the company is concerned with the image of the product, for having created a product with different characteristics and wants to know what consumers will perceive about the new product.

The image of a product can directly affect the acceptance that will make the consumer have the desire to buy the product, because the image is the physical representation of a consumer's wishes and needs when purchasing a good, so it is necessary that companies align the strategy of product development and its functionalities to an image that corresponds to the product's identity and generates the expected value to the consumer.