Baker Company, an Ohio company that sells a branded product regionally to retail customers in Midwest. It normally sells its pro
duct for $40 per unit; however, it has received a one-time offer from a private-brand company on the West Coast to buy 1,000 units at $25 per unit. Even though the company has excess capacity to produce the units, the president of the company immediately rejected the offer; however, the chief accountant stated that it might be a profitable opportunity for the company, even though $25 is below its unit cost of $28, calculated as follows: Cost
Direct material $12.00
Direct labor 8.00
Depreciation and other fixed costs 6.00
Total unit cost $26.00
Calculate the net advantage (disadvantage) of accepting the special order:
<span>The answer to the question is persuasive. A persuasive advertisement is one that can convince a consumer to switch from one brand to another, or to stay loyal to a brand. Firms use persuasive advertising as part of their marketing strategy to keep customers and to also attract new ones.</span>
