Answer:
True.
Explanation:
External marketing is that carried out by the company for customers. Here come the different dissemination tools, such as: advertising, advertising, press relations, communication, among others.
This market must be in constant change, this is because this type of strategy deals directly with the population of the company's public, this public is constantly changing, whether for cultural reasons, ethics, social and even issues personal and preferred. To please this audience, the company has to provide a constant change to its external marketing that follows the changes of society, this will only be possible through constant research.
In short, external marketing is the way the world knows a company. This aspect can serve to keep your old customers updated or to attract new ones. It all depends on the way you do it. A company should not neglect its external marketing, because leaving it out of date is starting to be forgotten by the world.
