Dumping in international trade refers to exporting goods to another country at a lower price than in the domestic market. A company or country involved in dumping may sell goods in a foreign country below the production cost. The objective is to gain market penetration and acquire a sizable market share in the targeted country.
Dumping enables customers in the importing country to buy goods at a lower price. However, it may kill local industries leading to the closure of businesses and layoffs.
The answer to this question is "PUBLICITY". Hence when King's crown, a beverage company launches a new energy drink, it sponsors a marathon in the city as part of its promotional strategy. Moreover, it issues a press release about the sponsorship and persuades the media reporters of different newspapers to print it. This King's crown is generating a PUBLICITY to get people's attention and to make their new energy drink known.
