<em>Consumers are trading retail store shopping for online shopping.</em> This is the correct option.
The three consumers are clicking on " different windows" on their mobile phones. They will not longer look at real shop windows, therefore , they are window shopping virtually. They are doing this because they will probably buy things on line. They will not go to a retail shop; one of the customers has a newspaper showing the news that this type of shops are closing down. So, as there are more people buying on line, the retail shops will disappear. A new way of window shopping has arrived.
These options are not right:
-Consumers get their news online, not from newspapers. ( The focus is set on buying things from shops. It is not set on the origin of the news).
-Consumers have an increasing desire to acquire new things. ( The desire must have been always the same. Now, the focus is on the consumers' access to the new things they desire).
-Consumers have an increasing desire to acquire new things. ( The cartoon has set the focus on a new way of shopping. The new way of shopping can be done through technology).