The theme was horror due to how he used his word setup. And plus the conflict of the whole book was a creepy puppet that wanted to take the boy.
Answer: ethos
Explanation:
Ethos refers to an appeal to ethics, and it is a means of convincing someone of the credibility of the persuader or their character.
Here, Benjamin Franklin tried convincing the audience as his statement made was to make the audience agree with him.
Therefore, the correct option is ethos.
Flatter and be like the king